Being an entrepreneur and running a local business is more challenging than ever before. Online competitors and national chains attract customers with large marketing budgets and scores of marketers, while most small business owners struggle to implement effective marketing with limited budgets. And, this is negatively impacting communities nationwide.
Towny was created to work exclusively with local businesses and provide them marketing expertise and technology to level the playing field with national brands and retain loyal customers. Our mission, to revive Main Street American by helping locally owned businesses recapture consumers who had wandered off to Wall Street-backed businesses, is a focused effort to resolve local business marketing challenges and incentivize customers to patronize local businesses.
Other text marketing companies exist but unlike our competition who provide business owners with some software, some training materials, and then say, “good luck”, Towny does it for you! We tailor-make each VIP program for our local partners. We write and send every text message. We track each VIP member’s engagement to ensure their delight and measure your return on investment. And, although we cannot be there to convert each of your customers into a VIP member, Towny does provide the tools and equipment necessary to effectively do that too.
The Strategies and Tactics Towny uses to Grow Local Businesses
Amass a database of customers, known as VIP members.
Towny provides each partner with a digital database and all the tools necessary to easily collect and safely store your customer’s contact information. Learn more
Create an engaging VIP rewards program to amplify and maintain customer loyalty.
With decades of small business marketing experience, Towny creates, administers, and tracks each partner’s VIP rewards program to maintain customer engagement and increase your brand loyalty. Learn more
Implement a text-marketing program to communicate directly with your VIP members.
As more customers join your VIP program, Towny delightfully reaches and engages each VIP member with insightful reminders and desired rewards to keep them informed and coming back. Learn more
Increase online reputation with strategic review requests sent to your most loyal customers.
Towny identifies the most loyal and happy customers for each partner and strategically asks them to review your business online at the right time. Learn more
Generate new customers with Coalition Cross-Promotions and Cross-Discovery.
Pioneering a strategy to form coalitions of local business owners who work together and leverage technology to acquire new customers, Towny quickly matches businesses with interested local customers and incentives consumers to shop and dine locally. Learn more
At Towny, we are passionate about helping local business owners thrive and work tirelessly to educate American communities on the societal and economic impact we all have when choosing to patronize a locally owned business or buying elsewhere. By combining small business marketing expertise with the precision of text messages and VIP rewards programs, Towny is enabling local businesses to enhance their customer loyalty, increase average ticket spend, acquire new customers, and drive traffic back to local businesses. Learn more at Towny.com.