Text Marketing & VIP Program Components
Customer Success Team
Each local business partner has a Customer Success Manager. Their job is to maximize your value with Towny. Behind the CSM is a team of marketing experts, designers, and engineers to advise and help in any way.
Database of VIP Members
A place to collect and store contact information of the customers who opt-in to your VIP program. They will receive engaging marketing messages, graphics, and rewards. The database of VIP members is the cornerstone of successful text marketing and VIP programs.
Personal Text Messages
SMS messages sent to a VIP member based on their action. The following automated messages are sent:
- WELCOME: Sent to each VIP member immediately when they join.
- THANK YOU: A thank you with an incentive to come back soon! Sent 1-21 days after the member joins.
- BIRTHDAY: Sent on or before a VIP member’s birthday – may include a gift or offer to boost engagement.
- ANNIVERSARY: Sent on the anniversary of a VIP member joining your VIP Program and a great way to show appreciation.
- WIN BACK: Sent to VIP members who have not returned in a while – may be sent multiple times with different incentives to engage and entice VIPs back to your business.
- REMINDER: Sent to alert VIP members when a previously received offer, reward, or deal is about to expire.
Group Text Blasts
Send an SMS or MMS message to your entire database or a segmented group of VIP members. We write and send all blasts so you can focus on your business. Most businesses send 1-2 blasts per month.
A redeemable mobile coupon sent directly to the member’s phone. It includes a link to a custom web page with all coupon details and is designed and built by your CSM.
Customers can easily join, check-in, and redeem rewards with a tablet kiosk in your business. The kiosk is custom designed for your brand.
Every Towny partner is automatically a member of a local Coalition. Our proprietary X-Discovery engine enables local businesses to promote each other, driving more sales for everyone.
Text to Join
A “Text to Join” keyword is a unique word used to enroll customers in your program. Customers can simply text your custom word to a “short code”, e.g. “text pizza to 12345”.
Customers can also scan your unique QR code to join and check-in to your program. The custom image can be printed and displayed around your business.
Digit and Print Marketing Assets
Towny Studio designs, prints, and ships physical marketing assets customized to your brand. Highly visible assets are proven to grow your databases 3x faster than traditional methods.
VIP Member Reporting & Analytics
We provide monthly analytics and routine in-person meetings to validate your program’s success.
Understand your VIP members thinking and feelings about your business, products, or services with a survey. We create, send, and track each survey to provide you critical insights.
Ask your most loyal VIP members to provide an online review for your business, boosting your reputation and driving new sales.
What Our Clients Say!
Thanks for creating the great text messages! Our event went GREAT as Sales were up! Everyone loved the digital coupon!
Great turnout today with coupon redemptions! Very happy with the results 🙌
We had at least 20 people call and order the first evening after the Towny text was sent to our customers. It was almost too good to be true!
If it wasn’t for our Towny Text program bringing in drive-thru customers, we would have probably needed to shut down during the COVID-19 pandemic. Thank You!
We weren’t seeing a huge return of customers until we got with Towny!
I love the idea of being in a large network of locally owned business owners who want to grow the community. Towny is helping grow my local business!
We sold out of our smoked chicken dinners for four after our text went out this morning announcing pre-orders!
We opened our second location and I give much of the credit to Towny!