Just like the human body’s health depends on a steady circulation of blood, a local community’s economic health depends on a steady circulation and recirculation of the same cash. If that blood leaves the community, the city suffers.

That’s what The New Economics Foundation’s researcher and author, David Boyle, said in a TIME Magazine piece on how buying local boosts an economy. Money spent locally rather than big box retailers, online, and non-local services, is the difference between a thriving community and a ghost town.

The lifeblood of a community stays or leaves based on where consumers spend.


Over the last ten years, the research group CivicEconomics.com has studied local merchants in 15 different cities in the USA. Their research shows where your money goes when you shop at local vs. non-local business. Here's what they found:

  • Local spending: 54% recirculates locally
  • National chains: 21% recirculates locally
  • Online spending: 2% recirculates locally

That’s for real: spend a dollar somewhere other than local, and the vast majority of that dollar leaves your community with zero chance of coming back. Spend local, and you build your community.



The simple economics of local work like this: when a local merchant, banker, or business owner turns a profit or has to buy stuff, where do they spend that money? Right back into their local community.

It’s a reinvestment in your city: Education, Infrastructure, Local Business.

Become a local tourist 

Next time you open your wallet, think twice! Is there a local business you could make your purchase at? You'll be surprised at what you can find local. (Psst... if you need help, we created the Towny App to make local business discovery easy peasy.)

Towny merchants have banded together to offer a giveaway valued at $1,095, including a private shopping experience for you and your friends. Simply enter your email below to win! Curious what you could win? Click here for giveaway details.

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We have $1,000+ worth of gift cards and a private shopping experience. All that's missing: YOU.