The end of the year is always a great time for reflection. As this is our last Towny Update for the year, we thought it would be fun to reflect together:
Together, we have built a coalition of more than 500 businesses in five markets that are together spreading the word about how important it is to choose local businesses AND how rewarding it can be.
At the beginning of the year, we were communicating with about 4,000 individual consumers through social media, our app, our website, and email. We are now reaching more than 75,000 individuals every week across those same channels. And, every time we are discussing the importance of exploring their own communities, choosing to buy at local businesses, and how they can get rewards.
We have published 245 blogs that highlight what you offer and tell your unique stories. Thousands of consumers in your community have read these blog posts.
There are 216,802 individuals who have joined at least one rewards program powered by Towny. That number was at 0 at the beginning of the year.
We have added or enhanced the following without ever increasing our prices: new push notifications, paid social media marketing, blogging about our businesses, data-driven and automated email campaigns, point or check-in based rewards programs, text marketing, the ability to get more reviews on sites such as Google or Yelp, a web version of the Towny app, and tons of new releases and improvements on our mobile app.
We have had the pleasure of getting to know and working with hundreds of the best people on the face of this planet – You all. We appreciate your willingness to give us a chance to achieve our dream of getting more and more people to buy, bank, and give local while helping you grow your business.