2 New Features to Reach More Potential Customers

2 New Features to Reach More Potential Customers

Throughout the year we’ve been excited to launch + share new features with you. Here are some of them: in-app push notifications, a whole new version of the app, our new multi-channel (Facebook, Instagram, email, web) marketing strategy, our content marketing featuring all of you, and, of course, Towny Text + Towny Rewards...and we are NOT slowing down.

Our development team has been hard at work! Here’s a quick sneak peek of two of our newest features:

Everything accessible on the web, not just the iPhone and Android App

We’re currently testing the new Towny Web App. All of the great content and functionality of the Towny mobile app (on iPhone or Android) will be available on any web browser (any computer, any internet connection, anywhere)! It opens up a whole new way for people to engage with your business.

First - no download required! This makes it much easier to join Towny. We talked to a lot of people in your community. We know some people LOVE apps and some people hate them. So by removing the need to download an app, we can reach a much bigger audience which means more potential customers for you.

Secondly - you, your customers, and Towny can share your business and deals through social media, emails, websites, etc. For example, a blog post about your business can link directly to your deals. Customers can sign up and redeem the deal without downloading an app!

Or, a Facebook post about your business can link directly to your Towny profile where people can “fave” you. Another example: your customers can share your deals directly to Facebook with one click. Then their friends can use the deal just by clicking the link!

The possibilities are endless. We are super excited to launch this incredible new experience so more and more people can use Towny to engage with YOUR business.

Towny Rewards and Towny Text integrated into the Towny App (both the mobile and web version)

Then, an integrated Towny Text and Towny Rewards will be available on both the Towny app and the Towny web app. People will be able to see their rewards programs, track their progress, and even join new ones...all from the Towny App.

Look for more updates on this in the future. Combining the Towny apps with the awesome Towny Kiosks will make it easier for people to join your rewards program and keep them coming back.

Towny Spotlight 003

Towny Spotlight 003

How Three Dog Bakery already has 1,108 customers in Towny Rewards

There is no doubt that the number one driver of success of any rewards program is the number of customers you’re able to sign up. That’s why we’re sharing so many stories of how businesses across all business categories are getting their customers to join!

Today we want to highlight Three Dog Bakery, which is a business that provides treats + eats for Northwest Arkansas’ four-legged friends. They already have 1,108 customers signed up to their Towny Rewards program. We asked them what they’ve done to have so many people sign up so quickly. Bobby & Paula, Three Dog Bakery’s owners said, “We point people to [the kiosk] and ask every single customer if they are a member of our rewards program.” Bobby & Paula also shared that they immediately tell the customer what the reward structure is so they know what they can get. Sharing specifics of the rewards seems to be a key point of success. Bobby & Paula said that asking each customer has almost become an involuntary reflex.

White River Nursery’s super-powered reward that got a 19.5% redemption rate over one weekend

Besides the automated rewards, each of you have the ability to send special rewards or offers to your Towny Rewards customers a couple of times a month through text messages (as a reminder, just engage with your Towny Business Growth Strategist and they’ll make this happen). White River Nursery, a garden center and nursery specializing in native plants that thrive in the Ozarks, came up with super-powered results from one of their recent text messages and reward to their rewards member.

The text simply said “Happy Fall Y’all! Come pick up your FREE mini pumpkin at White River Nursery! NOW through Sunday.” Out of their 123 Towny Rewards members, 24 came in to claim their mini pumpkin. That represents a 19.5% redemption rate! Sarah, the owner of White River Nursery, said that 22 of those individuals ended up purchasing other pumpkins and more fall products.

Here are a couple of things we LOVE about this offer. First, everyone loves free things. Second, that free thing was an inexpensive item that does not cost much money. Third, the offer was sent out at the perfect time of the year. Most people want pumpkins this time of year, and if they could get one free mini-pumpkin and be at a place where they could buy more, it creates a win-win situation. Fourth, there was a deadline so there was a sense of urgency to take action.

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Towny Spotlight 002

Water Tree Waco provides alkaline antioxidant bottled water to the Waco community. In a little over two and a half months, they have had 284 people join their Towny Rewards program. We asked them what they’ve done to have so many people sign up so quickly. Kenneth, Water Tree Waco’s owner said, "We point people to [the kiosk] and say we have a rewards program and that it’s free to sign up. People know what reward programs are all about and so they want to sign up." Kenneth’s customers love the Rewards program and have been coming back more and more. Almost half of their 284 rewards customers have already come back 4 or more times!

Pets Plus is a locally-owned pet store in Lubbock that has been in business since 1983. They started using Towny Rewards a little over two months ago as well, and they already have 277 customers that have joined. The owner of Pets Plus was insistent that each and every one of his employees went through training to know exactly what all the program entailed and how is was a win-win for the store as well as their customers. They were all very excited to send out their first text reward on National Dog Day to their Rewards customers.

In both cases, the key to their success has been to ensure all of the team members know about the program and share the details with the customers. As long as they invited the customers, their customers have signed up.

Towny Spotlight 001

Towny Spotlight 001

Spotlight’s on Caroline & Company and Fat Boy’s Pizza!