Start the New Year Strong with Towny Tools to Grow Your Business

Start the New Year Strong with Towny Tools to Grow Your Business

2018 was a year full of positive changes and upgrades. Take the time to review the entire Towny toolset to ensure that you are getting the full value of everything at your disposal.


We are constantly creating content about you, our clients, and about the importance of supporting local. Throughout 2018 we have reached hundreds of thousands of consumers multiple times. All of the content we create is yours to use. Feel free to share Towny content on your social media sites, emails, or any other channels you use. You can also download any of the material and use it as your own.

We have two main types of content:

  1. Content that discusses the importance of buying local (example:

  2. Content that provides consumers with information, ideas, and stories about each of you. You have probably seen our interview blogs (if you haven’t been interviewed yet, reach out and we’ll get it scheduled!) or our seasonal guides to buying local (Summer kick off with ideas of what to do locally for summer, date night ideas, the holiday shopping guide, etc.)

We use all of the content we create to drive consumers to go directly to your business, or, we direct them to the Towny app (which is available through a mobile application as well as through any web browser) where they can discover great local businesses through the map view and through filtering based off of the type of service or product they want.


Some consumers are driven by the idea of going to explore new local places, but others sometimes need a bit of a boost to walk in the door for the first time. On Towny, each client has access to Towny Deals to provide that boost. That deal might be economic, promotional, or it may be a deal that coincides with an event you are hosting. These deals can be set-up with expiration dates, and you can create deals that can only be used by each user once.

Rewards/Loyalty Programs

Each Towny client can build their rewards and loyalty program that we can then run. We provide consultation based off of our experience setting up more than 500 programs over the years. Together, we create a program that will achieve the results you are looking for as well as fit within your profitability requirements. The rewards program can be check-in based (come in X times to earn Y) or based on how much your customers spend. The rewards program does not require the consumer to download an app, create a user, or do any extra work. All they need to do is enter their phone number on the kiosk at the point of sale. The rewards program also does not require any integration with your POS system, making installation and maintenance easy.

Direct communication with your customers

The main channel we provide for a direct line of communication is text messaging. There is no better digital communication channel to keep your business top-of-mind with your customers. Within two minutes, 90% of subscribers view your texts, and that number increases to nearly 100% during the first 24 hours.

There are automated text messages that are sent without any intervention from you. One example is the “welcome text” which provides a reminder and incentive for a customer to quickly come back to your business the second time. Did you know that 60% to 80% of satisfied first time customers never come back? The welcome text increases that return rate dramatically. Other examples are texts sent out when someone hasn’t returned for awhile, birthday texts, and notifications when they earn rewards.

As a Towny client, you also have the ability to send ad-hoc texts to your rewards customers. There are too many ways to list here how different businesses are using these texts, but here are some examples: driving traffic during a slow time, announcing new specials or products, and providing advice or helpful tips to keep your business top-of-mind with your customers.


The importance of having a large quantity of high-quality reviews increases in importance every month. Consumers depend on these reviews to find new businesses for two reasons. First, the more reviews your business has, the higher you will rank in searches. This includes but is not limited to Google, Bing, Google maps, Apple maps, and voice searches done on home assistants and phones. The other reason is that consumers look at reviews before deciding to try a new place.

Towny can get you more reviews on any digital property of your choice (though these reviews are usually for Yelp or Google) by utilizing the text messages to your best customers – those that are part of your rewards program.

No DIY here, we will do it for you

We know you are busy. If you want, you can do the work to make all of these tools work. But why? Rely on us. We need your input on what you are trying to achieve so that we can consult on the initial set-up and communications. And yes, you need to encourage your customers to sign up. But other than that, we do everything else for you. Make sure to reach out to and talk with your Towny Business Growth Strategist to get setup with any of these tools that you are not currently using!

Towny Spotlight 007

Towny Spotlight 007

2018 was really the start of Towny as a company. We are on a mission to get more and more consumers to buy local rather than shopping at national chains or online-only businesses. In 2018, we made huge headway through our partnership with you and through the local coalitions we are building. There are now more than 300,000 entrants to Towny powered-rewards program. That means that across the Towny coalition we are actively encouraging consumers to return to you over and over again. Throughout 2019, we will be working with you to figure out how to best leverage that entire network of people to get them to continue to increase their spending habits at local businesses.

In most of the cities where Towny is located, we have only been around for about a year. However, in Evansville, IN we have been in operation for more than six years (through Jody Wassmer’s company that we brought into the Towny fold). In Evansville, one in three adults are part of at least one Towny-powered rewards program. Imagine that type of engagement in every community in which Towny launches across the country! Think of the power our Towny coalition can have in achieving the dream of having a measurable impact in encouraging more people to start buying local and continue buying local!

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Towny Spotlight 006

There is no doubt that the more people you have subscribed to your rewards program, the more success you will see in all aspects of the Towny program. We wanted recognize the top 10 businesses in each of our markets by the number of rewards subscribers they have. Remember that many of these businesses (except those in Evansville) haven’t had their rewards program for very long.

Before sharing our Top 10 list, we have asked these businesses what their secret is to getting so many subscribers. Every single one of them said the same thing: It is of the utmost importance to let your customers know about the rewards program while being enthusiastic and giving specific details of the types of rewards they will receive.


Reflecting on 2018: Our Top 6 Achievements

Reflecting on 2018: Our Top 6 Achievements

The end of the year is always a great time for reflection. As this is our last Towny Update for the year, we thought it would be fun to reflect together:

  1. Together, we have built a coalition of more than 500 businesses in five markets that are together spreading the word about how important it is to choose local businesses AND how rewarding it can be.

  2. At the beginning of the year, we were communicating with about 4,000 individual consumers through social media, our app, our website, and email. We are now reaching more than 75,000 individuals every week across those same channels. And, every time we are discussing the importance of exploring their own communities, choosing to buy at local businesses, and how they can get rewards.

  3. We have published 245 blogs that highlight what you offer and tell your unique stories. Thousands of consumers in your community have read these blog posts.

  4. There are 216,802 individuals who have joined at least one rewards program powered by Towny. That number was at 0 at the beginning of the year.

  5. We have added or enhanced the following without ever increasing our prices: new push notifications, paid social media marketing, blogging about our businesses, data-driven and automated email campaigns, point or check-in based rewards programs, text marketing, the ability to get more reviews on sites such as Google or Yelp, a web version of the Towny app, and tons of new releases and improvements on our mobile app.

  6. We have had the pleasure of getting to know and working with hundreds of the best people on the face of this planet – You all. We appreciate your willingness to give us a chance to achieve our dream of getting more and more people to buy, bank, and give local while helping you grow your business.

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Towny Spotlight 005

Local business owners are busy, that’s why Towny focuses so much on automating as much as we can on behalf of our clients. Two of our favorite automated features are 1) the rewards program and 2) the automatic text messages that are sent to people who haven’t been back in a while. The only work you have to do is get people to sign up and check-in, then everything else happens automatically. Almost too good to be true...almost.

Using Towny’s automated messaging system, Christi’s Hamburgers is seeing more and more people come back after a long absence.

We send two messages if someone doesn’t come back (soon) to Christi’s Hamburgers, a great restaurant out in Waco, Texas. One message goes out after they haven’t been back for 35 days and one more after 63 days have passed. These messages have been getting at least a 10% return rate. In other words, Christi’s Hamburgers is convincing more than 1 out of every 10 people who haven’t been back in 63 days to come back again. And the only thing the team at Christi’s had to do is to get their customers to join their rewards program and check-in.

Mojito’s loyalty rewards are keeping their loyal customers coming back more and more often.

Mojito’s is a very popular Mexican food restaurant in Northwest Arkansas. They started their loyalty rewards program with Towny in the early part of August. Since that time they have had over 400 people join their program, and nearly 25% of those people have already earned their reward at least once. That means about 100 of them have come back at least 5 times and a full 36% of them used their loyalty reward already.

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Towny Spotlight 004

Kicking off Towny with a Bang - California Medical Weight Management Lubbock

Maddy, the owner of California Medical Weight Management Lubbock, went live with Towny on October 9th and she’s had one of the most successful first weeks we have ever seen.

She had 4 people walk in to redeem Towny Deals from the app, 3 people have already earned + redeemed their rewards on the kiosk, and she had 183 people join her rewards program. All of this was just in one week!

We asked her how she did it. She said there were three things that helped her:

  • First, she worked closely with her Towny Business Growth Strategist to make sure that both the rewards and the deals were ones that would drive her business AND get the attention of possible customers.

  • Second, she made it a point to be EXCITED about the program and tell EVERY person that walked in the door about her new rewards program.

  • Third, she shared with her team WHY she was so excited to have a rewards program and how it would help grow their business and set clear EXPECTATIONS that the whole team needed to talk about it to all of their customers.

Welcome to the 1,000 Rewards Members Club, Bevo’s!

Bevo’s is a two-location women’s clothing, shoes, and accessory store in Lafayette, LA. They kicked off their Towny Rewards program on July 7th.

On October 13th, they had their 1,000th person join their rewards program.

We spoke with Gabi, one of Bevo’s store managers to ask her what they did to get to over 1,000 rewards members. She’s made it her habit to talk about the rewards program with every customer, so it is easy for her team to follow her example. She stressed the importance of using as few words as possible when talking with customers about the rewards program. She said that she has two “go-to” lines that seem to work well; “It’s easy to sign up, you’ll probably be done before I’m done ringing up your items” and “It’s just like a digital punchcard.” She also mentioned that she lets her customers know that Bevo’s won’t “blow up their phone” with messages.

They also made sure to put the kiosk right where a customer checks out. This prompts both the team as well as the customer to talk about it before they leave. The visual cue is a powerful tool.

NEW! Ready-to-use Product Feature!

NEW! Ready-to-use Product Feature!

We have an exciting new product feature that is available starting today. Watch the video, then reach out to us to find out how to set it up!

2 New Features to Reach More Potential Customers

2 New Features to Reach More Potential Customers

Throughout the year we’ve been excited to launch + share new features with you. Here are some of them: in-app push notifications, a whole new version of the app, our new multi-channel (Facebook, Instagram, email, web) marketing strategy, our content marketing featuring all of you, and, of course, Towny Text + Towny Rewards...and we are NOT slowing down.

Our development team has been hard at work! Here’s a quick sneak peek of two of our newest features:

Everything accessible on the web, not just the iPhone and Android App

We’re currently testing the new Towny Web App. All of the great content and functionality of the Towny mobile app (on iPhone or Android) will be available on any web browser (any computer, any internet connection, anywhere)! It opens up a whole new way for people to engage with your business.

First - no download required! This makes it much easier to join Towny. We talked to a lot of people in your community. We know some people LOVE apps and some people hate them. So by removing the need to download an app, we can reach a much bigger audience which means more potential customers for you.

Secondly - you, your customers, and Towny can share your business and deals through social media, emails, websites, etc. For example, a blog post about your business can link directly to your deals. Customers can sign up and redeem the deal without downloading an app!

Or, a Facebook post about your business can link directly to your Towny profile where people can “fave” you. Another example: your customers can share your deals directly to Facebook with one click. Then their friends can use the deal just by clicking the link!

The possibilities are endless. We are super excited to launch this incredible new experience so more and more people can use Towny to engage with YOUR business.

Towny Rewards and Towny Text integrated into the Towny App (both the mobile and web version)

Then, an integrated Towny Text and Towny Rewards will be available on both the Towny app and the Towny web app. People will be able to see their rewards programs, track their progress, and even join new ones...all from the Towny App.

Look for more updates on this in the future. Combining the Towny apps with the awesome Towny Kiosks will make it easier for people to join your rewards program and keep them coming back.

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Towny Spotlight 003

How Three Dog Bakery already has 1,108 customers in Towny Rewards

There is no doubt that the number one driver of success of any rewards program is the number of customers you’re able to sign up. That’s why we’re sharing so many stories of how businesses across all business categories are getting their customers to join!

Today we want to highlight Three Dog Bakery, which is a business that provides treats + eats for Northwest Arkansas’ four-legged friends. They already have 1,108 customers signed up to their Towny Rewards program. We asked them what they’ve done to have so many people sign up so quickly. Bobby & Paula, Three Dog Bakery’s owners said, “We point people to [the kiosk] and ask every single customer if they are a member of our rewards program.” Bobby & Paula also shared that they immediately tell the customer what the reward structure is so they know what they can get. Sharing specifics of the rewards seems to be a key point of success. Bobby & Paula said that asking each customer has almost become an involuntary reflex.

White River Nursery’s super-powered reward that got a 19.5% redemption rate over one weekend

Besides the automated rewards, each of you have the ability to send special rewards or offers to your Towny Rewards customers a couple of times a month through text messages (as a reminder, just engage with your Towny Business Growth Strategist and they’ll make this happen). White River Nursery, a garden center and nursery specializing in native plants that thrive in the Ozarks, came up with super-powered results from one of their recent text messages and reward to their rewards member.

The text simply said “Happy Fall Y’all! Come pick up your FREE mini pumpkin at White River Nursery! NOW through Sunday.” Out of their 123 Towny Rewards members, 24 came in to claim their mini pumpkin. That represents a 19.5% redemption rate! Sarah, the owner of White River Nursery, said that 22 of those individuals ended up purchasing other pumpkins and more fall products.

Here are a couple of things we LOVE about this offer. First, everyone loves free things. Second, that free thing was an inexpensive item that does not cost much money. Third, the offer was sent out at the perfect time of the year. Most people want pumpkins this time of year, and if they could get one free mini-pumpkin and be at a place where they could buy more, it creates a win-win situation. Fourth, there was a deadline so there was a sense of urgency to take action.

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Towny Spotlight 002

Water Tree Waco provides alkaline antioxidant bottled water to the Waco community. In a little over two and a half months, they have had 284 people join their Towny Rewards program. We asked them what they’ve done to have so many people sign up so quickly. Kenneth, Water Tree Waco’s owner said, "We point people to [the kiosk] and say we have a rewards program and that it’s free to sign up. People know what reward programs are all about and so they want to sign up." Kenneth’s customers love the Rewards program and have been coming back more and more. Almost half of their 284 rewards customers have already come back 4 or more times!

Pets Plus is a locally-owned pet store in Lubbock that has been in business since 1983. They started using Towny Rewards a little over two months ago as well, and they already have 277 customers that have joined. The owner of Pets Plus was insistent that each and every one of his employees went through training to know exactly what all the program entailed and how is was a win-win for the store as well as their customers. They were all very excited to send out their first text reward on National Dog Day to their Rewards customers.

In both cases, the key to their success has been to ensure all of the team members know about the program and share the details with the customers. As long as they invited the customers, their customers have signed up.

Towny Spotlight 001

Towny Spotlight 001

Spotlight’s on Caroline & Company and Fat Boy’s Pizza!